The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Cards
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Out of Towner
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Wedding Toast/Diet
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Relationship Counselor
Agency: Downtown Partners DDB / Toronto
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Sweater
Agency: Downtown Partners DDB / Toronto
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Pitch
Agency: Goodby Silverstein & Partners / San Francisco
Client: E*TRADE Category: Consumer Television / Consumer Television :30/:25 Single
Home Shopping (Goldique)
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Weatherman
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Cash
Agency: Cliff Freeman & Partners / New York
Client: Quiznos Category: Consumer Television / Consumer Television :30/:25 Single
Exams
Agency: Lowe / London
Client: Nestle Rowntrees Category: Consumer Television / Consumer Television :30/:25 Single
It's Me
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :30/:25 Single
Holiday Parties
Agency: Publicis / New York
Client: Heineken Category: Consumer Television / Consumer Television :30/:25 Single
Iron
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Dumpster
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Jaywalking
Agency: Venables, Bell & Partners / San Francisco
Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Single
Newspaper
Agency: Venables, Bell & Partners / San Francisco
Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Single
Lance
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Shelfball/Medical Condition
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Noah
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Scurvy
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Pull Up
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Line Up
Agency: Cartoon Network On-Air / Atlanta
Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Lamp
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Hide and Seek
Agency: Delaney Lund Knox Warren / London
Client: Vauxhall Motors Category: Consumer Television / Consumer Television Over :30 Single
Ulterior Emotions
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Single
GOALPOSTS
Agency: Fallon / London
Client: Umbro Category: Consumer Television / Consumer Television Over :30 Single
An Imperfect World
Agency: The Farm / Madrid
Client: Fotoprix Category: Consumer Television / Consumer Television Over :30 Single
Reincarnation
Agency: Merkley Newman Harty Partners / New York
Client: Mercedes-Benz USA Category: Consumer Television / Consumer Television Over :30 Single
Digital Crime Fighting
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Sheet Metal
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television Over :30 Single
This is America
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Consumer Television Over :30 Single
Desert Island
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / Consumer Television Over :30 Single
Baby
Agency: la comunidad / Miami Beach
Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Grim Reaper
Agency: McCann-Erickson / London
Client: Greene King Category: Consumer Television / Consumer Television Over :30 Single
Extravaganza
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Consumer Television / Consumer Television Over :30 Single
Morphing Michael
Agency: TBWA / London
Client: Five Category: Consumer Television / Consumer Television Over :30 Single
Coach
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Move
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Angry Chicken
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Streaker
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Puddles
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Wild Horses
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Grand Slam, Surfer, Breakdown
Agency: BMP DDB / London
Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Campaign
Fish, Emperor's New Clothes, Birds
Agency: Fallon / Minneapolis
Client: PBS Category: Consumer Television / Consumer Television Over :30 Campaign
Journey, Digital Crime Fighting, Wind
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Campaign
Home Shopping (Bedpan)
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Log
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :20 and Under: Single
Beans
Agency: Saatchi & Saatchi / Johannesburg
Client: Osram Category: Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Cards
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03416A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Out of Towner
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03417A
Award:
2003 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Wedding Toast/Diet
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03418A
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Anheuser-Busch
Title:
Relationship Counselor
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03419A
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Anheuser-Busch
Title:
Sweater
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03420A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
E*TRADE
Title:
Pitch
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03421A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Goldique)
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03422A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Kids Show
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03423A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Weatherman
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03424A
Award:
2003 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Quiznos
Title:
Cash
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03425A
Award:
2003 Advertising Merit Award
Agency:
Lowe / London
Client:
Nestle Rowntrees
Title:
Exams
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03426A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
It's Me
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03427A
Award:
2003 Advertising Merit Award
Agency:
Publicis / New York
Client:
Heineken
Title:
Holiday Parties
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03428A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
Iron
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03429A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
Dumpster
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03430A
Award:
2003 Advertising Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
HBO Home Video-OZ
Title:
Jaywalking
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03431A
Award:
2003 Advertising Merit Award
Agency:
Venables, Bell & Partners / San Francisco
Client:
HBO Home Video-OZ
Title:
Newspaper
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03432A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Lance
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03433A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Medical Condition
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03434A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Noah
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03435A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Scurvy
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03436A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Pull Up
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03462A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Chain Reaction
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03383A
Award:
2003 Advertising Merit Award
Agency:
Cartoon Network On-Air / Atlanta
Client:
Cartoon Network
Title:
Line Up
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03384A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Lamp
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03385A
Award:
2003 Advertising Merit Award
Agency:
Delaney Lund Knox Warren / London
Client:
Vauxhall Motors
Title:
Hide and Seek
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03386A
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries
Title:
Ulterior Emotions
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03387A
Award:
2003 Advertising Merit Award
Agency:
Fallon / London
Client:
Umbro
Title:
GOALPOSTS
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03388A
Award:
2003 Advertising Merit Award
Agency:
The Farm / Madrid
Client:
Fotoprix
Title:
An Imperfect World
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03389A
Award:
2003 Advertising Merit Award
Agency:
Merkley Newman Harty Partners / New York
Client:
Mercedes-Benz USA
Title:
Reincarnation
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03390A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Digital Crime Fighting
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03391A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Sheet Metal
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03392A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
This is America
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03393A
Award:
2003 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Desert Island
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03394A
Award:
2003 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Baby
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03395A
Award:
2003 Advertising Merit Award
Agency:
McCann-Erickson / London
Client:
Greene King
Title:
Grim Reaper
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03396A
Award:
2003 Advertising Merit Award
Agency:
Nerve / Portland
Client:
Thomason Autogroup
Title:
Extravaganza
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03397A
Award:
2003 Advertising Merit Award
Agency:
TBWA / London
Client:
Five
Title:
Morphing Michael
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03398A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Coach
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03399A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Move
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03400A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Angry Chicken
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03401A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Streaker
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03402A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Puddles
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03403A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Wild Horses
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03470A
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Volkswagen
Title:
Grand Slam, Surfer, Breakdown
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03404A
Award:
2003 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
PBS
Title:
Fish, Emperor's New Clothes, Birds
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03405A
Award:
2003 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Journey, Digital Crime Fighting, Wind
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03406A
Award:
2003 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan)
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03451A
Award:
2003 Advertising Merit Award
Agency:
Maclaren McCann / Toronto
Client:
Rogers AT&T Wireless
Title:
Log
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03452A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Osram
Title:
Beans
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03453A